Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Year of publication: |
2023
|
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Authors: | Zhang, Gangren ; Wang, Cheng Lu ; Liu, Jiaojiao ; Zhou, Liying |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 1, p. 74-85
|
Subject: | consumer-brand identity | geographical indication products | hometown brand | product origin | psychological ownership | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Markenimage | Brand image |
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