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~isPartOf:"International journal of consumer studies"
~person:"Phau, Ian"
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brand self-congruence
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International journal of consumer studies
Journal of fashion marketing and management
7
Journal of business research : JBR
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Journal of international consumer marketing
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Marketing intelligence & planning
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The journal of brand management : an international journal
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Brand management ; Vol. 4
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Country of origin effect : looking back and moving forward
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Journal of hospitality and tourism insights
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of targeting, measurement and analysis for marketing
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Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
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