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~isPartOf:"International journal of consumer studies"
~person:"Wang, Cheng Lu"
~subject:"Großbritannien"
~subject:"Markenimage"
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Großbritannien
Markenimage
Brand image
2
Brand management
2
Consumer behaviour
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Markenführung
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Brand
1
Designation of origin
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Gender
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Gender studies
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Geschlechterforschung
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Herkunftsbezeichnung
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Markenartikel
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Personality psychology
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Persönlichkeitspsychologie
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brand identification
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consumer-brand identity
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gender effect
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gender role conformity
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geographical indication products
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hometown brand
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inspirational brand story
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product origin
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psychological ownership
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sympathy
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Wang, Cheng Lu
Wilson, Christine
3
Brennan, Carol
2
Paul, Justin
2
Stamminger, Rainer
2
Zhou, Liying
2
Abeliotis, Konstadinos
1
Abraham, Mathew
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Alagarsamy, Subburaj
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Alves, Helena
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Amberg, Caroline
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Antonides, Gerrit
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Apaolaza, Vanessa
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Arnas, Yaşare Aktaş
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Arora, Vibha
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Arruda Filho, Emílio José Montero
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Arya, Vikas
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Aytimur, Hilal
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Bae, Hyeyoon
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Behre, Barbara
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Berkholz, Petra
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Bernard, John C.
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Bhanja, Nivedita
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Birtwistle, Grete
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Bolan, Peter
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Borges, Ana Pinto
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Bosman, Magdalena J. C.
1
Boulay, Annabelle
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Brandão, Amélia Maria Pinto da Cunha
1
Buckley, Joan
1
Butler, Laurie T.
1
Candan, Cevza
1
Carey, Lindsey
1
Carrigan, Marylyn
1
Cauberghe, Verolien
1
Chakrabarti, Somnath
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Chambers, Stephanie
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International journal of consumer studies
Business, finance and economics of China
1
International marketing review
1
Journal of business research : JBR
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
2
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
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