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~isPartOf:"International journal of consumer studies"
~subject:"Bibliometrie"
~subject:"Konsumentenverhalten"
~subject:"Neuromarketing"
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consumer behavior
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consumer neuroscience
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International journal of consumer studies
Journal of business research : JBR
9
Psychology & marketing
9
Journal of marketing research : JMR
8
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of retailing and consumer services
5
European research studies
4
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Organizational research methods : ORM
4
The journal of product & brand management
4
European journal of marketing
3
Faculty & research / Insead : working paper series
3
Handbook of developments in consumer behaviour
3
Journal of consumer behaviour : an international research review
3
Journal of management information systems : JMIS
3
Analyzing the strategic role of neuromarketing and consumer neuroscience
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Biometrics and neuroscience research in business and management : advances and applications
2
Dresden Discussion Paper Series in Economics
2
Innovatives Markenmanagement
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of internet commerce
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Springer Gabler Research
2
Springer eBook Collection
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
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AMS review : official publication of the Academy of Marketing Science
1
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
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ECONIS (ZBW)
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Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Using eye-movements to assess underlying factors in online purchasing behaviors
Johnson, Rebecca L.
;
Nambiar, Devika
;
Suman, Gabriella
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1365-1380
Persistent link: https://www.econbiz.de/10013328298
Saved in:
3
Neuroscience research in consumer behavior : a review and future research agenda
Oliveira, Pedro Miguel
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 2041-2067
Persistent link: https://www.econbiz.de/10013412034
Saved in:
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