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~isPartOf:"International journal of consumer studies"
~subject:"Consumer behaviour"
~subject:"Knowledge management"
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Search: subject:"Social Web"
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Consumer behaviour
Knowledge management
Social Web
49
Social web
49
Konsumentenverhalten
39
Internet marketing
18
Online-Marketing
18
Viral marketing
13
Virales Marketing
13
social media
10
Brand management
9
Markenführung
9
Beziehungsmarketing
6
Online retailing
6
Online-Handel
6
Relationship marketing
6
Brand image
5
E-commerce
5
Electronic Commerce
5
Markenimage
5
Bibliometrics
4
Bibliometrie
4
Emotion
4
Social network
4
Soziales Netzwerk
4
Virtual reality
4
Virtuelle Realität
4
social commerce
4
Advertising effects
3
Social capital
3
Sozialkapital
3
Werbewirkung
3
consumer behaviour
3
social capital
3
social media influencers
3
Artificial intelligence
2
Betriebliche Wertschöpfung
2
Brand
2
Children
2
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2
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39
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Rokka, Joonas
2
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1
Akin, Tugce
1
Amezcua, Bernardo
1
Amorim, Inês Pessoa de
1
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1
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1
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1
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1
Edu, Tudor
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1
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1
Flecha Ortiz, José A.
1
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1
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1
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1
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1
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1
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1
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1
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1
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Published in...
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International journal of consumer studies
Journal of business research : JBR
228
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
Technological forecasting & social change : an international journal
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
Journal of marketing communications
48
International journal of advertising : the review of marketing communications
47
Journal of internet commerce
46
Journal of knowledge management
45
Information systems research : ISR
42
Psychology & marketing
42
Journal of management information systems : JMIS
40
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Cogent business & management
35
Electronic commerce research
34
International journal of business information systems : IJBIS
32
Journal of marketing management : MM
32
International journal of hospitality management
30
International journal of technology marketing : IJTMkt
30
Journal of marketing
30
Tourism management : research, policies, practice
29
Young consumers : insight and ideas for responsible marketers
29
International journal of electronic commerce : IJEC
28
Asia Pacific journal of marketing and logistics
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of travel and tourism marketing
27
Journal of fashion marketing and management
26
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
24
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ECONIS (ZBW)
39
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39
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1
Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Zhucheng
;
Ho, Jessica Sze Yin
;
Tan, Garry Wei-Han
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531757
Saved in:
2
Understanding pre-teen consumers social media engagement
Lichy, Jessica
;
McLeay, Fraser
;
Burdfield, Claire
; …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 202-215
Persistent link: https://www.econbiz.de/10014248810
Saved in:
3
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
4
Cross-national consumer research using structural topic modelling : consumers' approach-avoidance behaviours
Jung, Minji
;
Lee, Yu Lim
;
Chung, Jae-Eun
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1692-1713
Persistent link: https://www.econbiz.de/10014335590
Saved in:
5
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
6
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
7
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
8
How green social network affordances enhance pro-environmental behaviour?
Nivedhitha, K. S.
;
Pasricha, Palvi
;
Vilma, G. Angelin
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014531660
Saved in:
9
Blurring of boundaries : consumer self-narratives in digital virtual leisure
Susilo, Tifani
;
Mathews, Shane
;
Luck, Edwina
;
Martin, Brett
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531486
Saved in:
10
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
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