Emojis to conversion on social media
Dušan Mladenović, Kamil Koštiál, Nikolina Ljepava, Ondřej Částek, Yash Chawla
| Year of publication: |
2023
|
|---|---|
| Authors: | Mladenović, Dušan ; Koštiál, Kamil ; Ljepava, Nikolina ; Částek, Ondřej ; Chawla, Yash |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 3, p. 977-994
|
| Subject: | campaign effectiveness | consumer behaviour | Facebook | Instagram | online advertising | real-life experiments | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12879 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014250669