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~isPartOf:"International journal of consumer studies"
~subject:"Dienstleistungsqualität"
~subject:"Markenimage"
~subject:"Online-Handel"
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Search: subject_exact:"Markenloyalität"
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Dienstleistungsqualität
Markenimage
Online-Handel
Brand
3
Brand image
3
Brand loyalty
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Markenführung
3
Markentreue
3
brand loyalty
3
Beziehungsmarketing
2
Relationship marketing
2
Advertising
1
Advertising effects
1
Bibliometrics
1
Bibliometrie
1
Emotion
1
Jugendliche
1
Marketing management
1
Marketingmanagement
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
Werbung
1
Youth
1
advertising puffery
1
brand attachment
1
brand happiness
1
brand love
1
branding
1
co-creation
1
connection
1
electronic word of mouth (eWOM)
1
emotional attachment
1
masstige brands
1
mediation
1
moderation
1
purchase intention
1
young adults
1
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Borges, Ana Pinto
1
Fetscherin, Marc
1
Hemsley-Brown, Jane
1
Mahadevan, Kala
1
Punjani, Krunal K.
1
Ravi Kumar, V. V.
1
Rodrigues, Paula Cristina Lopes
1
Sousa, Ana
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International journal of consumer studies
Journal of retailing and consumer services
19
The journal of product & brand management
19
The journal of brand management : an international journal
18
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
9
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
Pakistan journal of commerce and social sciences
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
Global journal of business research : GJBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
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ECONIS (ZBW)
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
3
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Saved in:
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