Antecedents and consequences of brand attachment : a literature review and research agenda
Year of publication: |
2023
|
---|---|
Authors: | Hemsley-Brown, Jane |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 2, p. 611-628
|
Subject: | brand attachment | brand loyalty | branding | connection | emotional attachment | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Emotion | Markentreue | Brand loyalty | Markenartikel | Brand | Markenimage | Brand image | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics |
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