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~isPartOf:"International journal of consumer studies"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
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Firmenimage
Konsumentenverhalten
Marketing management
Brand management
50
Markenführung
50
Consumer behaviour
45
Brand image
40
Markenimage
40
Brand
24
Markenartikel
24
Social Web
9
Social web
9
Bibliometrics
8
Bibliometrie
8
Internet marketing
8
Online-Marketing
8
Beziehungsmarketing
7
Relationship marketing
7
Advertising effects
5
Luxury goods
5
Luxusgüter
5
Werbewirkung
5
Advertising
4
Children
4
Emotion
4
Kinder
4
Marketingmanagement
4
Perception
4
Wahrnehmung
4
Werbung
4
brand equity
4
brand personality
4
Brand loyalty
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Food
3
Jugendliche
3
Lebensmittel
3
Markentreue
3
Personality psychology
3
Persönlichkeitspsychologie
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Article
46
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46
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English
46
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Paul, Justin
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Aitken, Robert
1
Alagarsamy, Subburaj
1
Antonides, Gerrit
1
Antonovica, Arta
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Behre, Barbara
1
Bhanja, Nivedita
1
Borges, Ana Pinto
1
Bosman, Magdalena J. C.
1
Brandão, Amélia Maria Pinto da Cunha
1
Cauberghe, Verolien
1
Cerro Rodríguez, Víctor José
1
Chakrabarti, Somnath
1
Chakravarty, Anindita
1
Chen, Tingting
1
Chen, Xiang
1
Creed, Andrew
1
Cronje, Adèle
1
D'Souza, Clare M.
1
Dosquet, Frédéric
1
Erasmus, Alet C.
1
Fetscherin, Marc
1
Flynn, Leisa Reinecke
1
Fuentes, Humberto
1
Gadekar, Mahesh
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gegez, A. Ercan
1
Gegez, E. Eser
1
George, Ajimon
1
Ghorbani, Mijka
1
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International journal of consumer studies
Journal of business research : JBR
443
The journal of brand management : an international journal
327
The journal of product & brand management
306
Journal of retailing and consumer services
258
European journal of marketing : EJM
92
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
87
Journal of marketing communications
84
Journal of strategic marketing
84
International journal of hospitality management
77
Marketing intelligence & planning
69
SpringerLink / Bücher
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of promotion management : innovations in planning and applied research
62
International journal of advertising : the review of marketing communications
60
Journal of marketing management : MM
60
Journal of the Academy of Marketing Science
59
Journal of international consumer marketing
57
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing
54
International marketing review
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of promotion management : JPM
52
Marketing letters : a journal of research in marketing
52
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of global marketing
49
Cogent business & management
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
The IUP journal of brand management : IJBRM
46
Journal of fashion marketing and management
45
The journal of consumer marketing
44
Qualitative market research : an international journal
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of contemporary hospitality management
37
International journal of retail & distribution management
37
European journal of marketing
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Journal of international marketing
35
International journal of advertising : the quarterly review of marketing communications
34
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ECONIS (ZBW)
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31
Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha
;
Grunert, Klaus G.
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
Saved in:
32
Peer influence on teenagers' preference for brand name food products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
Saved in:
33
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
34
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
35
Brand hate : a systematic literature review and future research agenda
Yadav, Abhishek
;
Chakrabarti, Somnath
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1992-2019
Persistent link: https://www.econbiz.de/10013412022
Saved in:
36
Challenges and opportunities of brand corporate social responsibility classification : a review, new conceptualization and future research agenda
Prasad, Ashok A.
;
Kumar, Ravi Shekhar
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2071-2103
Persistent link: https://www.econbiz.de/10013412110
Saved in:
37
It is better with a shade of blue! : consumer evaluation of unisex extension of brands
Bhanja, Nivedita
;
Mehta, Ritu
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2239-2253
Persistent link: https://www.econbiz.de/10013412135
Saved in:
38
A cross-national validation of a new retail customer equity model
Yoon, Sungjoon
;
Oh, Jong-Chul
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 652-664
Persistent link: https://www.econbiz.de/10011640304
Saved in:
39
Black urban consumers' status consumption of clothing brands in the emerging South African market
Cronje, Adèle
;
Jacobs, Bertha
;
Retief, Arda
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011640363
Saved in:
40
The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
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