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~isPartOf:"International journal of consumer studies"
~subject:"Viral marketing"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz in Zeitschrift"
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Viral marketing
E-commerce
23
Electronic Commerce
23
Consumer behaviour
19
Konsumentenverhalten
19
Online retailing
17
Online-Handel
17
Bibliometrics
6
Bibliometrie
6
Social Web
5
Social web
5
systematic literature review
5
Internet marketing
4
Online-Marketing
4
Virales Marketing
4
Einzelhandel
3
Retail trade
3
TCCM framework
3
consumer behaviour
3
e-commerce
3
electronic commerce
3
Bekleidung
2
Bekleidungsindustrie
2
Beziehungsmarketing
2
Clothing
2
Clothing industry
2
Confidence
2
Consumer attitudes
2
Customer satisfaction
2
Distribution channel
2
Food trade
2
Internet
2
Kundenzufriedenheit
2
Lebensmittelhandel
2
Relationship marketing
2
SPAR-4-SLR
2
TCM framework
2
Verbrauchereinstellung
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Vertrauen
2
Vertriebsweg
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Accompanied by computer file
Aufsatz in Zeitschrift
Article in journal
4
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English
4
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Güngör, Ayşegül Sağkaya
1
Maity, Moutusy
1
Malhotra, Naresh K.
1
Pandey, Vidushi
1
Patil, Ashutosh
1
Pfeuffer, Alexander
1
Phua, Joe
1
Singh, Diksha
1
Çadırcı, Tuğçe Ozansoy
1
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Published in...
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International journal of consumer studies
Journal of business research : JBR
16
Journal of management information systems : JMIS
15
Information systems research : ISR
14
Journal of retailing and consumer services
14
International journal of electronic marketing and retailing : IJEMR
10
International journal of hospitality management
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of internet marketing and advertising : IJIMA
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of internet commerce
6
Journal of travel and tourism marketing
6
Journal of electronic commerce research : JECR
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Management information systems : mis quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Tourism management : research, policies, practice
5
Electronic commerce research and applications
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business information systems : IJBIS
4
International journal of electronic commerce : IJEC
4
Internet policy review : journal on internet regulation
4
Technological forecasting & social change : an international journal
4
Business horizons
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Frontiers of business research in China : selected publications from Chinese universities
3
International journal of contemporary hospitality management
3
International journal of production economics
3
Journal of marketing communications
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Pakistan journal of commerce and social sciences
3
Psychology & marketing
3
Tourism management perspectives : TMP
3
Administrative Sciences : open access journal
2
Asia-Pacific journal of business administration
2
Electronic markets : the international journal on networked business
2
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ECONIS (ZBW)
4
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1
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
2
Understanding digital consumer : a review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya
;
Çadırcı, Tuğçe Ozansoy
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1829-1858
Persistent link: https://www.econbiz.de/10013411985
Saved in:
3
Stranger danger? : cue-based trust in online consumer product review videos
Pfeuffer, Alexander
;
Phua, Joe
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 964-983
Persistent link: https://www.econbiz.de/10013177048
Saved in:
4
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
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