Stranger danger? : cue-based trust in online consumer product review videos
Alexander Pfeuffer, Joe Phua
| Year of publication: |
2022
|
|---|---|
| Authors: | Pfeuffer, Alexander ; Phua, Joe |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 3, p. 964-983
|
| Subject: | eWOM | multi-method | signalling theory | trust | Vertrauen | Confidence | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Signalling | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Experiment | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12740 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013177048