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International journal of consumer studies
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Order
effect
of multi-touchpoints on Generation Z consumers
Fu, Xiaorong
;
Ren, Xiangming
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1516-1532
Persistent link: https://www.econbiz.de/10014326041
Saved in:
2
When does the price presentation order impact choices? : dispositional and situational moderators for the price
order
effect
Mukherjee, Sudipta
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2153-2166
Persistent link: https://www.econbiz.de/10013412122
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