When does the price presentation order impact choices? : dispositional and situational moderators for the price order effect
Sudipta Mukherjee
| Year of publication: |
2022
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|---|---|
| Authors: | Mukherjee, Sudipta |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 6, p. 2153-2166
|
| Subject: | loss aversion | perceived attribute importance | price order effect | price presentation order | price-benefit tradeoff |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12775 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013412122