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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of consumer marketing"
~subject:"Internet"
~subject:"Viral marketing"
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Search: subject:"Internet marketing"
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Internet
Viral marketing
Internet marketing
306
Online-Marketing
305
Consumer behaviour
179
Konsumentenverhalten
179
Social Web
165
Social web
165
Virales Marketing
74
Advertising effects
72
Werbewirkung
72
Online retailing
64
Online-Handel
64
Brand management
60
Markenführung
60
Advertising
55
Beziehungsmarketing
54
Relationship marketing
54
Werbung
54
E-commerce
49
Electronic Commerce
49
social media
49
Brand image
39
Markenimage
39
Website
32
Marketing management
24
Marketingmanagement
24
Hotel industry
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Hotellerie
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Search engine
19
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18
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Confidence
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Mobile communications
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92
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Xie, Karen L.
3
Bradley, Graham L.
2
Kwok, Linchi
2
Law, Chun Hung Roberts
2
Sparks, Beverley
2
Weber, Karin
2
Aakash
1
Aggarwal, Anu Gupta
1
Aghakhani, Navid
1
Ahn, Joongho
1
Ahuja, Vandana
1
Akdoğan, Kutay
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1
Aksoy, Nilsah Cavdar
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Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Arias-Oliva, Mario
1
Armelini, Guillermo
1
Babakus, Emin
1
Baek, Hyunmi
1
Baeshen, Yasser
1
Bai, Billy
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Bao, Tong
1
Barrichello, Alcides
1
Barth, Vincent
1
Barthel, Eva-Maria
1
Baum, Daniela
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Baykal, Bilge
1
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1
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1
Bigné Alcañiz, J. Enrique
1
Bilgihan, Anil
1
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1
Bolat, Elvira
1
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1
Canavari, Maurizio
1
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International journal of contemporary hospitality management
International journal of electronic commerce : IJEC
International journal of internet marketing and advertising : IJIMA
Journal of consumer marketing
Journal of business research : JBR
84
Journal of retailing and consumer services
51
International journal of hospitality management
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Information systems research : ISR
35
Journal of marketing communications
33
Journal of management information systems : JMIS
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Electronic commerce research
28
Tourism management : research, policies, practice
28
Journal of internet commerce
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of hospitality marketing & management
23
International journal of electronic marketing and retailing : IJEMR
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
SpringerLink / Bücher
22
Journal of marketing
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
18
Journal of travel and tourism marketing
18
The journal of product & brand management
17
International journal of technology marketing : IJTMkt
16
Psychology & marketing
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of advertising research
15
International journal of business information systems : IJBIS
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of promotion management : innovations in planning and applied research
14
Business horizons
12
European journal of marketing : EJM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of consumer studies
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
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ECONIS (ZBW)
92
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1
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
2
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
3
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
4
Revealing consumer review attitude through online review and website cues
Natarajan, Manoraj
;
Periaiya, Sridevi
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 261-280
Persistent link: https://www.econbiz.de/10014519735
Saved in:
5
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
6
The effects of firm-generated content on different social media platforms on viral marketing
Zhang, Renping
;
Chen, Xingyu
;
Wang, Wei
;
Shafi, Mohsin
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 651-662
Persistent link: https://www.econbiz.de/10014332319
Saved in:
7
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
8
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
9
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
10
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
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