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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of hospitality management"
~person:"Back, Ki-Joon"
~person:"Law, Chun Hung Roberts"
~person:"Lee, Seoki"
~subject:"Restaurant industry"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of contemporary hospitality management
International journal of hospitality management
Tourism economics : the business and finance of tourism and recreation
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ECONIS (ZBW)
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Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik
;
Lee, Seoki
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
Saved in:
2
Impact of brand recognition and brand reputation on firm performance : US-based multinational restaurant companies' perspective
Koh, Yoon
;
Lee, Seoki
;
Boo, Soyoung
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 620-630
Persistent link: https://www.econbiz.de/10003875880
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