Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Kyong Sik Sung and Seoki Lee
| Year of publication: |
2023
|
|---|---|
| Authors: | Sung, Kyong Sik ; Lee, Seoki |
| Subject: | Brand sincerity | Brand trust | Interactivity of CSR communication | Self-congruity | Symbolic interaction theory | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Markenimage | Brand image | Stakeholder | Markenartikel | Brand | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Öffentlichkeitsarbeit | Public relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-08-2022-1027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430133