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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
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Consumer behaviour
1,225
Konsumentenverhalten
1,224
Brand management
423
Markenführung
423
Markenimage
340
Brand image
338
Beziehungsmarketing
251
Relationship marketing
251
Brand
246
Markenartikel
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128
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Customer satisfaction
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Dienstleistungsqualität
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Service quality
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Theorie
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Theory
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Werbewirkung
83
Advertising effects
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Viral marketing
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Virales Marketing
82
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Marketingmanagement
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Marketing management
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Preismanagement
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Online retailing
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Han, Heesup
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9
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9
Warlop, Luk
9
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6
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Gázquez-Abad, Juan Carlos
5
Jeong, Miyoung
5
Martínez-López, Francisco J.
5
Mattila, Anna S.
5
Neslin, Scott A.
5
Pauwels, Koen
5
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4
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4
Dekimpe, Marnik G.
4
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4
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4
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4
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4
Huber, Frank
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Law, Chun Hung Roberts
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4
Veloutsou, Cleopatra
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3
Ailawadi, Kusum L.
3
Al-Kwifi, Sam O.
3
Bai, Billy
3
Balasubramanian, Siva Kumar
3
Cai, Ruiying
3
Chan, Eugene Y.
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Denizci Guillet, Basak
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1
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
1
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International journal of contemporary hospitality management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
The journal of product & brand management
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
432
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,287
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1
Why targeting attitudes often fails to elicit sustainable tourist behaviour
Dolnicar, Sara
;
Demeter, Csilla
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 730-742
Persistent link: https://www.econbiz.de/10014483765
Saved in:
2
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
7
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
8
AI and supportive technology experiences of customers with visual impairments in hotel, restaurant, and travel contexts
Liu, Aijing
;
Ma, Emily Jintao
;
Wang, Yao-Chin
;
Xu, Shi
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 274-291
Persistent link: https://www.econbiz.de/10014483425
Saved in:
9
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
10
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
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