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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"eng"
~language:"spa"
~person:"Balabanis, George"
~person:"Beatty, Sharon E."
~person:"McLean, Graeme J."
~person:"Melewar, T. C."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Teng, Lefa"
~person:"Yang, Zhiyong"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Konsumentenverhalten
65
Brand management
27
Markenführung
27
Brand image
21
Markenimage
21
Relationship marketing
17
Beziehungsmarketing
16
Brand
11
Corporate reputation
11
Firmenimage
11
Bibliometrics
10
Bibliometrie
10
Markenartikel
10
Social Web
9
Social web
9
Luxury goods
8
Luxusgüter
8
Designation of origin
7
Herkunftsbezeichnung
7
Personality psychology
7
Persönlichkeitspsychologie
7
Viral marketing
7
Virales Marketing
7
Advertising effects
6
China
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Customer satisfaction
6
Digitalisierung
6
Digitization
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Einzelhandel
6
Innovation
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International marketing
6
Internationales Marketing
6
Kundenzufriedenheit
6
Online retailing
6
Online-Handel
6
Retail trade
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Werbewirkung
6
Confidence
5
Cultural identity
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48
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65
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Article in journal
Aufsatz in Zeitschrift
65
Conference paper
1
Konferenzbeitrag
1
Language
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English
Spanish
Author
All
Balabanis, George
Beatty, Sharon E.
McLean, Graeme J.
Melewar, T. C.
Paul, Justin
Roy, Sanjit
Teng, Lefa
Yang, Zhiyong
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
20
Diamantopoulos, Adamantios
18
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Han, Heesup
12
Shukla, Paurav
12
Jang, Soocheong
11
Mattila, Anna S.
11
Pereira, Vijay
11
Richard, Marie-Odile
11
Seo, Yuri
11
Sharma, Piyush
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
10
Kukar-Kinney, Monika
10
Septianto, Felix
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Christodoulides, George
9
Merchant, Altaf
9
Behl, Abhishek
8
Choi, Jeonghye
8
Liu, Martin J.
8
Wang, Cheng Lu
8
Wong, IpKin Anthony
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Malik, Ashish
7
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International journal of contemporary hospitality management
International marketing review
Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
16
Journal of strategic marketing
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
European journal of marketing : EJM
4
International journal of consumer studies
4
Journal of international marketing
4
Journal of marketing theory and practice
4
Business strategy and the environment
3
European journal of marketing
3
European management journal
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
The journal of consumer marketing
3
The marketing review
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International studies of management and organization
2
Journal of business ethics : JOBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asia Pacific business review
1
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
British journal of management
1
British journal of management : BJM
1
Electronic commerce research
1
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All
ECONIS (ZBW)
65
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21
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65
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21
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
22
A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin
;
Yang, Zhiyong
;
Janakiraman, Narayanan
- In:
Journal of business research : JBR
131
(
2021
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
Saved in:
23
The price of social status desire and public self-consciousness in luxury consumption
Balabanis, George
;
Stathopoulou, Anastasia
- In:
Journal of business research : JBR
123
(
2021
),
pp. 463-475
Persistent link: https://www.econbiz.de/10012435345
Saved in:
24
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
25
Country image appraisal : more than just ticking boxes
Lopez, Carmen
;
Balabanis, George
- In:
Journal of business research : JBR
117
(
2020
),
pp. 764-779
Persistent link: https://www.econbiz.de/10012288099
Saved in:
26
Customer coproduction in healthcare service delivery : examining the influencing effects of the social context
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Wilson, Alan M.
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 82-93
Persistent link: https://www.econbiz.de/10012417102
Saved in:
27
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
28
Examining consumer attitudes towards retailers' m-commerce mobile applications : an initial adoption vs. continuous use perspective
McLean, Graeme J.
;
Osei-Frimpong, Kofi
;
Al-Nabhani, Khalid
- In:
Journal of business research : JBR
106
(
2020
),
pp. 139-157
Persistent link: https://www.econbiz.de/10012158345
Saved in:
29
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
30
Regulatory focus and consumption of counterfeit luxury goods : roles of functional theories of attitudes and perceived similarity
Wang, Li
;
Jin, Manhui
;
Yang, Zhiyong
- In:
Journal of business research : JBR
107
(
2020
),
pp. 50-61
Persistent link: https://www.econbiz.de/10012156676
Saved in:
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