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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International marketing review"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Digitalisierung
Indien
Konsumentenverhalten
Markenführung
Brand management
3
Brand
2
Cultural identity
2
Designation of origin
2
Herkunftsbezeichnung
2
Kulturelle Identität
2
Markenartikel
2
Advertising
1
Advertising effects
1
Altruism
1
Altruismus
1
Altruistic behavior
1
Behaviour
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Beziehungsmarketing
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Booking
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Brand experience
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Brands
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Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Han, Heesup
12
Jang, Soocheong
10
Jeong, Miyoung
6
Bilgihan, Anil
5
Magnusson, Peter
5
Barnes, Bradley R.
4
Christodoulides, George
4
Chua, Bee-Lia
4
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
Fong, Lawrence Hoc Nang
4
He, Jiaxun
4
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4
Law, Chun Hung Roberts
4
Mattila, Anna S.
4
Sparks, Beverley
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Bai, Billy
3
Cai, Ruiying
3
Denizci Guillet, Basak
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DiPietro, Robin B.
3
Gursoy, Dogan
3
Ha, Hong Youl
3
Huan, Tzung-cheng
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Huang, Songshan
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Hwang, Johye
3
Hyun, Sunghyup Sean
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Kim, Heewon
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Kim, Seongseop
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Li, Yaoqi
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Liu, Wei
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Maher, Amro A.
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Michaelidou, Nina
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Nicolau, Juan Luis
3
Parsa, H. G.
3
Qu, Hailin
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Shin, Hyejo Hailey
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International journal of contemporary hospitality management
International marketing review
Journal of business research : JBR
47
Journal of retailing and consumer services
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
6
European management journal
5
International journal of consumer studies
5
Technological forecasting & social change : an international journal
5
Asia Pacific journal of marketing and logistics
4
Business strategy and the environment
3
International journal of market research
3
Journal of advertising
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of consumer marketing
3
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
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ECONIS (ZBW)
4
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1
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
2
Consumers' untrust and behavioral intentions in the backdrop of hotel booking attributes
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
;
Islam, Tahir
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
5
,
pp. 2026-2047
Persistent link: https://www.econbiz.de/10013412136
Saved in:
3
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
4
Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
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