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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of advertising research"
~person:"Batagelj, Zenel"
~source:"econis"
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International journal of contemporary hospitality management
Journal of advertising research
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ECONIS (ZBW)
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How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž
;
Batagelj, Zenel
;
Omeragić, Ismir
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
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