How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Year of publication: |
2021
|
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Authors: | Kolar, Tomaž ; Batagelj, Zenel ; Omeragić, Ismir ; Husić-Mehmedović, Melika |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 61.2021, 4, p. 365-381
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Subject: | Werbung | Advertising | Emotion | Neurowissenschaften | Neuroscience |
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