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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of advertising research"
~person:"Chang, Chun-Tuan"
~source:"econis"
~type:"article"
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International journal of contemporary hospitality management
Journal of advertising research
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
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