Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Year of publication: |
2007
|
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Authors: | Chang, Chun-Tuan |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 1, p. 51-65
|
Subject: | Werbewirkung | Advertising effects | Printwerbung | Print advertising | Arzneimittel | Pharmaceuticals | Konsumentenverhalten | Consumer behaviour | Emotion | Theorie | Theory |
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