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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of customer behaviour"
~subject:"Business-to-business marketing"
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Business-to-business marketing
Customer value
23
Kundenwert
23
Beziehungsmarketing
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Relationship marketing
12
Consumer behaviour
9
Konsumentenverhalten
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Betriebliche Wertschöpfung
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Dienstleistungsqualität
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Service quality
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Value creation
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Customer integration
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Kundenintegration
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Service-Dominant Logic
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Service-dominant logic
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Value co-creation
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Hotel industry
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Hotellerie
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Gastgewerbe
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2007
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Burton, Jamie
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International journal of contemporary hospitality management
Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of business & industrial marketing
13
Journal of business-to-business marketing
7
Journal of business research : JBR
6
Journal of marketing
6
Innovation in pricing : contemporary theories and best practices
4
Marketing theory
4
Creating and managing superior customer value
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Management decision : MD
2
Marketing intelligence & planning
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Information systems and e-business management : ISeB
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business and economics research journal
1
International journal of business and emerging markets : IJBEM
1
International journal of procurement management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
Journal of forest economics : JFE
1
Journal of marketing management : MM
1
Journal of modelling in management
1
Journal of revenue and pricing management
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Middle East journal of management : MEJM
1
Rethinking marketing : developing a new understanding of markets
1
Technovation : an international journal of technical innovation and entrepreneurship
1
The power of one : gaining business value from personalization technologies
1
The service industries journal
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ECONIS (ZBW)
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Salespeople's value creation roles in customer interaction : an empirical study
Hohenschwert, Lena
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10009664027
Saved in:
2
A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal
;
Burton, Jamie
;
Murphy, John A.
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
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