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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of marketing communications"
~subject:"Personality psychology"
~subject:"Viral marketing"
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Personality psychology
Viral marketing
Personalization
16
Personalisierung
15
Consumer behaviour
14
Konsumentenverhalten
14
Virales Marketing
11
Internet marketing
9
Online-Marketing
9
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7
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Allred, Anthony
1
Amos, Clinton
1
Cezar, Asunur
1
Chu, Shu-Chuan
1
Clare, Carl J.
1
DeFranco, Agnes
1
Deng, Tao
1
Dickinger, Astrid
1
Guo, Xiao
1
Han, Jeongsoo
1
Jeong, Miyoung
1
Kim, Jong Min
1
King, Skylar
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Kwok, Linchi
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Lalicic, Lidija
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Law, Chun Hung Roberts
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Lee, Carmen Kar Hang
1
Lee, Jongseo
1
Lee, Minwoo
1
Li, Xiaokun
1
Mazanec, Josef A.
1
Morosan, Cristian
1
Mundel, Juan
1
Paucar Caceres, Alberto
1
Richards, Tori
1
Sandiford, Peter
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Tse, Ying Kei
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Wang, Liang
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Wang, Yichuan
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Wright, Gillian
1
Xie, Karen L.
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Zhang, Lixuan
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Zhang, Minhao
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Zhang, Yao
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International journal of contemporary hospitality management
Journal of marketing communications
Tourism management : research, policies, practice
18
Journal of business research : JBR
16
International journal of hospitality management
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of retailing and consumer services
9
Electronic commerce research
8
Journal of management information systems : JMIS
8
Information systems research : ISR
7
International journal of advertising : the review of marketing communications
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
5
Psychology & marketing
5
International journal of electronic commerce : IJEC
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of international consumer marketing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Asia Pacific journal of marketing and logistics
2
Cowles Foundation discussion paper
2
Electronic commerce research and applications
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Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
2
International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
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1
What have hosts overlooked for improving stay experience in accommodation-sharing? : empirical evidence from Airbnb customer reviews
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Zhang, Minhao
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 765-784
Persistent link: https://www.econbiz.de/10013546079
Saved in:
2
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
3
Impact of the length of stay at hotels on online reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1249-1269
Persistent link: https://www.econbiz.de/10013164586
Saved in:
4
A prediction framework on the helpfulness of reviews for processing Chinese and English hotel reviews
Li, Xiaokun
;
Zhang, Yao
- In:
International journal of contemporary hospitality management
34
(
2022
)
12
,
pp. 4415-4437
Persistent link: https://www.econbiz.de/10013455333
Saved in:
5
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
6
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
7
Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi
;
Xie, Karen L.
;
Richards, Tori
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
Saved in:
8
Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website : a text mining approach
Lee, Minwoo
;
Jeong, Miyoung
;
Lee, Jongseo
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 762-783
Persistent link: https://www.econbiz.de/10011687726
Saved in:
9
Exploring the generalizability of discriminant word items and latent topics in online tourist reviews
Dickinger, Astrid
;
Lalicic, Lidija
;
Mazanec, Josef A.
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 803-816
Persistent link: https://www.econbiz.de/10011687739
Saved in:
10
Analyzing conversion rates in online hotel booking : the role of customer reviews, recommendations and rank order in search listings
Cezar, Asunur
;
Öğüt, Hulisi
- In:
International journal of contemporary hospitality management
28
(
2016
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10011459807
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