Analyzing conversion rates in online hotel booking : the role of customer reviews, recommendations and rank order in search listings
Year of publication: |
2016
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Authors: | Cezar, Asunur ; Öğüt, Hulisi |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 2, p. 286-304
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Subject: | Conversion | Collaborative filtering | Search listings | Online hotel booking | Online customer reviews and ratings | Hotellerie | Hotel industry | Data Mining | Data mining | Personalisierung | Personalization | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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