Analyzing conversion rates in online hotel booking : the role of customer reviews, recommendations and rank order in search listings
Asunur Cezar and Hulisi Ögüt (Department of Business Administration, TOBB University of Economics and Technology, Ankara, Turkey)
| Year of publication: |
2016
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|---|---|
| Authors: | Cezar, Asunur ; Öğüt, Hulisi |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 2, p. 286-304
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| Subject: | Conversion | Collaborative filtering | Search listings | Online hotel booking | Online customer reviews and ratings | Hotellerie | Hotel industry | Personalisierung | Personalization | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Buchungssystem | Online booking system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-05-2014-0249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459807