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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of marketing management : MM"
~subject:"Online retailing"
~subject:"United States"
~subject:"social media"
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Search: subject_exact:"Internet-Werbung"
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Online retailing
United States
social media
Internet marketing
91
Online-Marketing
91
Social Web
51
Social web
51
Consumer behaviour
48
Konsumentenverhalten
48
Viral marketing
25
Virales Marketing
25
Hotel industry
21
Hotellerie
21
Online-Handel
17
Brand management
16
Markenführung
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Social media
15
Beziehungsmarketing
14
Relationship marketing
14
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12
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12
Marketing management
10
Marketingmanagement
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Gastronomie
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Markenimage
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Online reviews
8
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Vertrauen
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Werbung
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Calder, Bobby J.
2
Ha, Hong Youl
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Law, Chun Hung Roberts
2
Malthouse, Edward C.
2
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2
Nunan, Daniel
2
Pan, Huifeng
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Ge, Jing
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International journal of contemporary hospitality management
Journal of marketing management : MM
International journal of internet marketing and advertising : IJIMA
83
Journal of business research : JBR
75
Journal of retailing and consumer services
73
Information systems research : ISR
52
International journal of electronic marketing and retailing : IJEMR
42
Journal of management information systems : JMIS
42
Journal of marketing communications
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of internet commerce
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
International journal of hospitality management
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Journal of promotion management : innovations in planning and applied research
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Cogent business & management
27
International journal of business information systems : IJBIS
27
Journal of advertising research
27
International journal of advertising : the review of marketing communications
26
Journal of hospitality marketing & management
26
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Electronic commerce research
24
International journal of technology marketing : IJTMkt
22
Journal of travel and tourism marketing
21
Journal of marketing
20
Journal of electronic commerce research : JECR
19
International journal of electronic commerce : IJEC
18
Technological forecasting & social change : an international journal
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
Journal of retailing
17
Journal of promotion management : JPM
16
Journal of strategic marketing
16
Tourism management : research, policies, practice
16
Journal of marketing research
15
Management information systems : mis quarterly
15
Springer eBook Collection
15
CESifo working papers
14
Psychology & marketing
14
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ECONIS (ZBW)
30
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1
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
2
The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services
Pan, Huifeng
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 601-622
Persistent link: https://www.econbiz.de/10013164481
Saved in:
3
Impact of the length of stay at hotels on online reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1249-1269
Persistent link: https://www.econbiz.de/10013164586
Saved in:
4
The power of internet exposure : influence of online news coverage on restaurant survival
Li, Hui
;
Chen, Qian-Xia
;
Liang, Sai
;
Yang, Jing-Jing
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1399-1422
Persistent link: https://www.econbiz.de/10013164614
Saved in:
5
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
6
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
7
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
8
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
9
Sharing information now vs later : the effect of temporal contiguity cue and power on consumer response toward online reviews
Wu, Luorong
;
Shen, Han
;
Li, Mimi
;
Deng, Qian
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 648-668
Persistent link: https://www.econbiz.de/10011687632
Saved in:
10
Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website : a text mining approach
Lee, Minwoo
;
Jeong, Miyoung
;
Lee, Jongseo
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 762-783
Persistent link: https://www.econbiz.de/10011687726
Saved in:
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