Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Year of publication: |
2022
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Authors: | Pan, Huifeng ; Liu, Zhiqiang ; Ha, Hong Youl |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 10, p. 3834-3854
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Subject: | Restaurants | Mixed coupons | Perceived price | Price discounts | Trustworthiness of online reviews | Preismanagement | Pricing strategy | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Gastronomie | Restaurant industry | Virales Marketing | Viral marketing | Verkaufsförderung | Sales promotion | Online-Marketing | Internet marketing | Kundenbindungsprogramm | Loyalty program |
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