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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Social web"
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Advertising
Brand management
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Markenführung
95
Consumer behaviour
62
Konsumentenverhalten
62
Brand image
47
Markenimage
47
Social Web
38
Beziehungsmarketing
37
Relationship marketing
37
Internet marketing
34
Online-Marketing
34
Brand
29
Markenartikel
26
Hotel industry
22
Hotellerie
22
Social media marketing
16
Gastronomie
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Marketingmanagement
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Branding
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Kundenintegration
7
Markentreue
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Hospitality industry
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6
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5
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Han, Heesup
4
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2
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2
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2
Qu, Hailin
2
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1
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International journal of contemporary hospitality management
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
605
The journal of brand management : an international journal
563
The journal of product & brand management
387
Journal of retailing and consumer services
286
SpringerLink / Bücher
261
European journal of marketing : EJM
126
Psychology & marketing
112
Journal of strategic marketing
111
Journal of marketing communications
109
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
104
Marketing intelligence & planning
104
International journal of hospitality management
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
75
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
67
Journal of promotion management : JPM
67
Journal of advertising research
66
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing research : JMR
57
Journal of global marketing
56
Research
55
Business horizons
54
Journal of travel and tourism marketing
53
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ECONIS (ZBW)
95
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95
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date (oldest first)
1
Industry talent
branding
: a collaborative and strategic approach to reducing hospitality's talent challenge
Manoharan, Ashokkumar
;
Scott-Young, Christina
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
8
,
pp. 2793-2815
Persistent link: https://www.econbiz.de/10014314879
Saved in:
2
Building human brands : the role of critical reviews
Pomirleanu, Nadia
;
Chennamaneni, Pavan Rao
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 681-697
Persistent link: https://www.econbiz.de/10014427945
Saved in:
3
Fly me to the moon : from corporate
branding
orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
4
Revealing mission statements in a hotel brand sector using social network analytic approach
Breznik, Kristijan
;
Zupan Korže, Saša
;
Ragozini, Giancarlo
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 524-542
Persistent link: https://www.econbiz.de/10014483537
Saved in:
5
Employee and customer perspectives in discovering the antecedent and output relationships for hotel
branding
development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
6
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
7
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
8
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
9
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
10
Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Hong, Zhao
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
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