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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
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Beziehungsmarketing
374
Relationship marketing
374
Consumer behaviour
174
Konsumentenverhalten
174
Customer satisfaction
126
Kundenzufriedenheit
126
Dienstleistungsqualität
97
Service quality
97
Brand management
56
Markenführung
56
Bank
43
Hotel industry
42
Hotellerie
42
Brand image
41
Markenimage
41
Marketing management
36
Marketingmanagement
36
Confidence
34
Vertrauen
34
Customer integration
32
Kundenintegration
32
Lieferantenmanagement
32
Social Web
32
Social web
32
Supplier relationship management
32
Brand
29
Customer value
29
Kundenwert
29
Markenartikel
29
Betriebliche Wertschöpfung
24
Customer loyalty
24
Value creation
24
Personal banking
22
Privatkundengeschäft
22
Internet marketing
21
Online-Marketing
21
Gastronomie
19
Restaurant industry
19
Viral marketing
19
Virales Marketing
19
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7
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374
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5
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374
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Simkin, Lyndon
6
Han, Heesup
5
Roy, Sanjit
5
Roy, Sanjit Kumar
5
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Pervan, Simon J.
4
Pérez, Andrea
4
Bang, Nguyen
3
Bilgihan, Anil
3
Harrigan, Paul
3
Johnson, Lester W.
3
Rodríguez del Bosque, Ignacio A.
3
Thaichon, Park
3
Alnawas, Ibrahim
2
Amin, Muslim
2
Ashill, Nicholas
2
Babakus, Emin
2
Balaji, M. S.
2
Bapat, Dhananjay
2
Baumann, Chris
2
Bove, Liliana L.
2
Brun, Isabelle
2
Canhoto, Ana Isabel Domingos
2
Coelho, Filipe
2
Diwan, Saloni Pawan
2
Eriksson, Kent
2
Farrell, Mark Anthony
2
Foroudi, Pantea
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gupta, Samir
2
Gursoy, Dogan
2
Hajli, Nick
2
Hamin, Hamin
2
Harker, Michael
2
Heinonen, Kristina
2
Hermansson, Cecilia
2
Hoffmann, Arvid O. I.
2
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Published in...
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International journal of contemporary hospitality management
Journal of strategic marketing
The international journal of bank marketing : IJBM
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
374
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374
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1
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
2
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
3
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
4
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
5
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
6
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
7
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
8
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
9
Knowing how satisfied/dissatisfied is far from enough : a comprehensive customer satisfaction analysis framework based on hybrid text mining techniques
Yang, Tong
;
Wu, Jie
;
Zhang, Junming
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 873-892
Persistent link: https://www.econbiz.de/10014483793
Saved in:
10
"Going the extra mile" : an integrative model of customer delight
Kim, Soyeon
;
Kim, Mi Ran
;
Choi, Laee
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1193-1212
Persistent link: https://www.econbiz.de/10014483819
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