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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
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Consumer behaviour
935
Konsumentenverhalten
934
Brand management
364
Markenführung
364
Markenimage
291
Brand image
289
Beziehungsmarketing
209
Relationship marketing
209
Brand
206
Markenartikel
203
Verbraucherverhalten
155
Deutschland
127
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123
Customer satisfaction
106
Kundenzufriedenheit
106
Social Web
94
Social web
94
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87
Service quality
87
Online-Marketing
86
Internet marketing
85
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77
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77
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73
Hotellerie
73
Emotion
70
Viral marketing
66
Virales Marketing
66
Theorie
62
Theory
61
Werbewirkung
54
Advertising effects
53
Marketingmanagement
52
Marketing management
51
Preismanagement
50
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50
Luxury goods
46
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46
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42
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Han, Heesup
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10
Guzman, Francisco
9
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6
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5
Jeong, Miyoung
5
Martínez-López, Francisco J.
5
Mattila, Anna S.
5
Baumgarth, Carsten
4
Chua, Bee-Lia
4
Fetscherin, Marc
4
Finlay, Steven
4
Fong, Lawrence Hoc Nang
4
Heinemann, Gerrit
4
Huber, Frank
4
Hwang, Jinsoo
4
Kreutzer, Ralf T.
4
Law, Chun Hung Roberts
4
Sparks, Beverley
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Bai, Billy
3
Balasubramanian, Siva Kumar
3
Cai, Ruiying
3
Coker, Kesha K.
3
Denizci Guillet, Basak
3
DiPietro, Robin B.
3
Foscht, Thomas
3
Gutjahr, Gert
3
Hegner, Sabrina
3
Hoffmann, Stefan
3
Huan, Tzung-cheng
3
Huang, Songshan
3
Hwang, Johye
3
Hyun, Sunghyup Sean
3
Kandampully, Jay
3
Kang, Jiyun
3
Kim, Heewon
3
Kim, Jong-Hyeong
3
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Deutscher Dialogmarketing Verband
3
Technische Universität Braunschweig
2
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
1
SRH Fernhochschule
1
Springer International Publishing
1
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International journal of contemporary hospitality management
SpringerLink / Bücher
The journal of product & brand management
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,892
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
503
Working paper / National Bureau of Economic Research, Inc.
432
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
997
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997
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1
Why targeting attitudes often fails to elicit sustainable tourist behaviour
Dolnicar, Sara
;
Demeter, Csilla
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 730-742
Persistent link: https://www.econbiz.de/10014483765
Saved in:
2
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
7
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
8
AI and supportive technology experiences of customers with visual impairments in hotel, restaurant, and travel contexts
Liu, Aijing
;
Ma, Emily Jintao
;
Wang, Yao-Chin
;
Xu, Shi
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 274-291
Persistent link: https://www.econbiz.de/10014483425
Saved in:
9
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
10
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
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