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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"The journal of services marketing"
~person:"Mattila, Anna S."
~subject:"Brand image"
~subject:"Customer integration"
~subject:"Hotellerie"
~subject:"Service quality"
~subject:"United States"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Brand image
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Consumer behaviour
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11
Beziehungsmarketing
5
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5
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5
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3
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Mattila, Anna S.
Jang, Soocheong
9
Han, Heesup
8
Sharma, Piyush
5
Ha, Hong Youl
4
Klaus, Philipp
4
Wong, IpKin Anthony
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3
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Swanson, Scott R.
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International journal of contemporary hospitality management
The journal of services marketing
International journal of hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of business research : JBR
3
Journal of hospitality marketing & management
3
Journal of service management
3
Journal of service research
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
Cornell hospitality quarterly : CQ
1
International journal of revenue management : IJRM
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The Cornell hospitality quarterly
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
The joint influence of the timing and framing of an online upselling message on consumer perceptions : the roles of construal level and reactance
Denizci Guillet, Basak
;
Mattila, Anna S.
;
Peng, Zixi
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2516-2534
Persistent link: https://www.econbiz.de/10013412655
Saved in:
2
Consumer envy during service encounters
Anaya, Gerardo Joel
;
Miao, Li
;
Mattila, Anna S.
; …
- In:
The journal of services marketing
30
(
2016
)
3
,
pp. 359-372
Persistent link: https://www.econbiz.de/10011524421
Saved in:
3
Why do we buy luxury experiences? : measuring value perceptions of luxury hospitality services
Yang, Wan
;
Mattila, Anna S.
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1848-1867
Persistent link: https://www.econbiz.de/10011624179
Saved in:
4
Does anthropomorphism influence customers' switching intentions in the self-service technology failure context?
Fan, Alei
;
Wu, Luorong
;
Mattila, Anna S.
- In:
The journal of services marketing
30
(
2016
)
7
,
pp. 713-723
Persistent link: https://www.econbiz.de/10011590916
Saved in:
5
The influence of a "green" loyalty program on service encounter satisfaction
Liu, Qing
;
Mattila, Anna S.
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 576-585
Persistent link: https://www.econbiz.de/10011635004
Saved in:
6
The relationship between consumer complaining behavior and service recovery : an integrative review
Kim, Kyungmin
;
Wang, Chenya
;
Mattila, Anna S.
- In:
International journal of contemporary hospitality management
22
(
2010
)
7
,
pp. 975-991
Persistent link: https://www.econbiz.de/10008749350
Saved in:
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