//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Consumer behaviour"
~subject:"Experiment"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"PC-game"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Experiment
Computerspiel
23
Video game
23
Konsumentenverhalten
15
Jugendliche
8
Youth
8
Social Web
7
Social web
7
Children
6
Game theory
6
Kinder
6
Spieltheorie
6
Internet marketing
5
Online-Marketing
5
Advertising effects
3
Brand image
3
Brand management
3
Gender
3
Geschlecht
3
Internet
3
Markenführung
3
Markenimage
3
Mobile games
3
Target group
3
USA
3
United States
3
Virtual reality
3
Virtuelle Realität
3
Werbewirkung
3
Zielgruppe
3
Advertising
2
Avatar
2
Brand
2
E-commerce
2
Electronic Commerce
2
Entertainment
2
Game Popularity
2
Markenartikel
2
Mobile communications
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
Teng, Ching-I
2
Akin, Mahmut Selami
1
Bassiouni, Dina H.
1
Bennett, Gregg
1
Chang, Henry Ker-chang
1
Chang, Kun
1
Chou, Yu-Jen
1
Chovancová, Miloslava
1
Davis, Robert
1
Dean, Dwane H.
1
Erturkoglu, Zeynep
1
Guerra, Luis
1
Hackley, Christopher E.
1
Haziri, Fortesa
1
Hernandez, Monica D.
1
Jeng, Shih-ping
1
Kobia, Caroline
1
Lang, Bodo
1
Lee, Hyun-Woo
1
Liu, Chuanlan
1
Lo, Shao-Kang
1
Mainardes, Emerson Wagner
1
Mao, En
1
Pagria, Ina
1
Paixão Júnior, Silvestre de Jesus Cunha
1
Pirog, Stephen F., III.
1
Priluck, Randi L.
1
Rodrigues, Ricardo Gouveia
1
Saxena, Deepak
1
Sreejesh, S.
1
Teng, Ching-i
1
Tseng, Fan-Chen
1
Vashisht, Devika
1
Wisenblit, Joseph
1
Wu, Soushan
1
Zhang, Jing
1
more ...
less ...
Published in...
All
International journal of e-business research : an official publication of the Information Resources Management Association
International journal of electronic marketing and retailing : IJEMR
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
10
Journal of retailing and consumer services
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer behaviour : an international research review
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of marketing communications
6
Technological forecasting & social change : an international journal
6
Psychology & marketing
5
Electronic commerce research
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of management information systems : JMIS
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
Discussion papers / CEPR
3
European Sport management quarterly : ESMQ
3
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of promotion management : JPM
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal
2
CESifo working papers
2
CIE working paper series
2
Discussion paper series / IZA
2
Electronic commerce research and applications
2
European journal of marketing
2
Glücksspielforschung
2
Information systems research : ISR
2
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
2
Turkish gen Z players' in-game purchase intention : does gender difference matter?
Akin, Mahmut Selami
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 721-741
Persistent link: https://www.econbiz.de/10014507545
Saved in:
3
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.
;
Pirog, Stephen F., III.
;
Wisenblit, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
Saved in:
4
Antecedents of mobile device purchase intention by mobile gamers
Mainardes, Emerson Wagner
;
Paixão Júnior, Silvestre …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
5
,
pp. 596-614
Persistent link: https://www.econbiz.de/10014381048
Saved in:
5
Effectiveness of in-game advertisements within role-playing games
Guerra, Luis
;
Saxena, Deepak
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
Saved in:
6
The association between gender and occupation in a gamified purchasing environment : perspective from Kosovo and Albania
Haziri, Fortesa
;
Pagria, Ina
;
Chovancová, Miloslava
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012598409
Saved in:
7
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
8
Teen girls' adoption of a virtual fashion world
Kobia, Caroline
;
Liu, Chuanlan
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011615438
Saved in:
9
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
10
Pressing the play button : what drives the intention to play social mobile games?
Erturkoglu, Zeynep
;
Zhang, Jing
;
Mao, En
- In:
International journal of e-business research : an …
11
(
2015
)
3
,
pp. 54-71
Persistent link: https://www.econbiz.de/10011306284
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->