Pressing the play button : what drives the intention to play social mobile games?
Year of publication: |
2015
|
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Authors: | Erturkoglu, Zeynep ; Zhang, Jing ; Mao, En |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 11.2015, 3, p. 54-71
|
Subject: | Behavioral Intention | Entertainment | Game Popularity | Pass Time | Social Interaction | SocialMobile Games | Trust | Usability | Uses and Gratifications Theory | Word-of-Mouth | Computerspiel | Video game | Spieltheorie | Game theory | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Vertrauen | Confidence |
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