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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"World"
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Konsumentenverhalten
Social web
Social Web
503
Consumer behaviour
369
Internet marketing
243
Online-Marketing
243
Welt
206
World
206
Brand management
135
Markenführung
135
Relationship marketing
127
Beziehungsmarketing
126
Social media
122
Viral marketing
99
Virales Marketing
99
Online retailing
97
Online-Handel
97
Innovation
95
Brand image
87
Markenimage
87
E-commerce
79
Electronic Commerce
79
Internet
76
Website
71
Social network
65
Soziales Netzwerk
65
Innovation management
60
Multinationales Unternehmen
60
Transnational corporation
60
Innovationsmanagement
59
Globalisierung
55
Globalization
55
Virtual reality
55
Virtuelle Realität
55
Customer integration
53
Kundenintegration
53
Developing countries
52
Entwicklungsländer
52
Brand
45
Western countries
45
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Undetermined
506
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11
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Article
634
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2
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Aufsatz in Zeitschrift
Article in journal
636
Collection of articles of several authors
6
Sammelwerk
6
Conference paper
4
Konferenzbeitrag
4
Case study
2
Fallstudie
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English
636
Author
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Laroche, Michel
13
Filieri, Raffaele
10
Cleveland, Mark
7
Flavián Blanco, Carlos
7
Ko, Eunju
7
Richard, Marie-Odile
7
Bartikowski, Boris
6
Casaló, Luis V.
6
Krishen, Anjala S.
6
Seo, Yuri
5
Veloutsou, Cleopatra
5
Agarwal, Shaurya
4
Berezan, Orie
4
Bigné Alcañiz, J. Enrique
4
Harrigan, Paul
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Jayawardhena, Chanaka
4
Kachroo, Pushkin
4
Papagiannidis, Savvas
4
Ranaweera, Chatura
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Azer, Jaylan
3
Black, Iain
3
Chen, Qimei
3
Choi, Jeonghye
3
Dhir, Amandeep
3
Donthu, Naveen
3
Dwivedi, Yogesh Kumar
3
Foroudi, Pantea
3
Hajli, Nick
3
Huarng, Kun-Huang
3
Kim, Hye-yŏng
3
Kim, Jikyung
3
Kim, Juran
3
Kim, Kyung Hoon
3
Lee, Seung Hwan Mark
3
Lin, Zhibin
3
Mahr, Dominik
3
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International journal of e-business research : an official publication of the Information Resources Management Association
Journal of business research : JBR
Journal of retailing and consumer services
322
Technological forecasting & social change : an international journal
255
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
241
International journal of internet marketing and advertising : IJIMA
171
Information systems research : ISR
155
Tourism management : research, policies, practice
144
Journal of management information systems : JMIS
133
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
129
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Psychology & marketing
111
International journal of business information systems : IJBIS
107
International journal of hospitality management
105
Journal of internet commerce
105
Journal of travel and tourism marketing
102
Electronic commerce research
99
Industrial marketing management : the international journal for industrial and high-tech firms
96
Business horizons
94
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Journal of marketing communications
92
International journal of advertising : the review of marketing communications
89
Management information systems : mis quarterly
87
International journal of electronic marketing and retailing : IJEMR
85
Journal of marketing management : MM
84
International journal of electronic commerce : IJEC
81
Cogent business & management
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
78
Journal of promotion management : innovations in planning and applied research
76
The journal of brand management : an international journal
74
The journal of product & brand management
73
Journal of electronic commerce research : JECR
72
International journal of consumer studies
69
Journal of information & knowledge management : JIKM
68
Journal of marketing
67
International journal of technology marketing : IJTMkt
66
Journal of hospitality marketing & management
66
Journal of advertising research
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
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ECONIS (ZBW)
636
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1
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10
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636
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1
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
2
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
3
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
4
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
5
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
6
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
7
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
8
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
9
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
10
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
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