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~isPartOf:"International journal of economics and business research"
~isPartOf:"Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium"
~language:"eng"
~person:"Malhotra, Amit"
~subject:"Consumer behaviour"
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Consumer behaviour
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International journal of economics and business research
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
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Mobile advertisement and consumer behaviour in India
Malhotra, Gunjan
;
Malhotra, Amit
- In:
International journal of economics and business research
8
(
2014
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10011316783
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