Mobile advertisement and consumer behaviour in India
Year of publication: |
2014
|
---|---|
Authors: | Malhotra, Gunjan ; Malhotra, Amit |
Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 8.2014, 1, p. 82-92
|
Subject: | mobile marketing/advertising | consumer responsiveness | purchase decision customerisation | India | Konsumentenverhalten | Consumer behaviour | Indien | Werbewirkung | Advertising effects | Mobilkommunikation | Mobile communications | Werbung | Advertising | Kaufentscheidung | Purchase decision | Mobile Marketing | Mobile marketing |
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