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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of consumer marketing"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Balakrishnan, Janarthanan"
~subject:"Viral marketing"
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Viral marketing
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Balakrishnan, Janarthanan
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International journal of electronic commerce : IJEC
International journal of internet marketing and advertising : IJIMA
Journal of consumer marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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