Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthil Arasu Balasubramanian and Jeevananthan Manickavasagam
| Year of publication: |
2014
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|---|---|
| Authors: | Natarajan, Thamaraiselvan ; Balakrishnan, Janarthanan ; Balasubramanian, Senthil Arasu ; Manickavasagam, Jeevananthan |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 8.2014, 4, p. 264-284
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| Subject: | online consumer behaviour | social media advertising | internet marketing | online marketing | Indian consumer behaviour | MANOVA | Facebook | YouTube | LinkedIn | Twitter | India | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Indien | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349111