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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~subject:"Spieltheorie"
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Search: subject_exact:"Distribution channel"
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Online-Marketing
Relationship marketing
Spieltheorie
Distribution channel
135
Vertriebsweg
135
Einzelhandel
63
Retail trade
63
Consumer behaviour
54
Konsumentenverhalten
54
Online retailing
41
Online-Handel
41
E-commerce
40
Electronic Commerce
40
Beziehungsmarketing
35
Internet marketing
17
Marketing management
17
Marketingmanagement
17
Preismanagement
17
Pricing strategy
17
Game theory
16
Lieferantenmanagement
16
Supplier relationship management
16
Lieferkette
11
Multichannel retailing
11
Supply chain
11
Multichannel strategy
9
Retailing
9
Theorie
9
Theory
9
Multikanalvertrieb
8
Advertising
7
Internet
7
Werbung
7
Brand management
6
Customer satisfaction
6
Einzelhandelspreis
6
Food retailing
6
Kundenzufriedenheit
6
Lebensmitteleinzelhandel
6
Markenführung
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60
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English
60
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Yan, Ruiliang
5
Neslin, Scott A.
3
Pauwels, Koen
3
Pei, Zhi
3
Banerjee, Somnath
2
Choi, Jeonghye
2
Ingene, Charles A.
2
Konuş, Umut
2
Langerak, Fred
2
Li, Jing
2
Mantrala, Murali K.
2
Acquila-Natale, Emiliano
1
Alavi, Sascha
1
Amrouche, Nawel
1
Anderl, Eva
1
Bargoni, Augusto
1
Basuroy, Suman
1
Beldona, Srinath
1
Bhardwaj, Pradeep
1
Bian, Yiwen
1
Bilgicer, Tolga
1
Biswas, Dipayan
1
Blázquez, Marta
1
Breugelmans, Els
1
Cai, Gangshu
1
Calantone, Roger J.
1
Campo, Katia
1
Cao, Zixia
1
Chen, Jialie
1
Chen, Lin
1
Chen, Ping
1
Chen, Ying-Ju
1
Chiang, Jeongwen
1
Chintagunta, Pradeep K.
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Chiou, Jyh-shen
1
Chiu, Singa Wang
1
Chowdhury, Ilma Nur
1
Chuang, Min-chieh
1
Chung, Hwan
1
Cuthbertson, Richard
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International journal of electronic commerce : IJEC
Journal of business research : JBR
Journal of retailing
International journal of production economics
48
European journal of operational research : EJOR
41
Journal of retailing and consumer services
41
International journal of production research
24
Transportation research / E : an international journal
21
Industrial marketing management : the international journal for industrial and high-tech firms
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Management science : journal of the Institute for Operations Research and the Management Sciences
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing channels : ... distribution systems, strategy, and management
12
Journal of marketing research : JMR
9
Journal of the Operational Research Society
9
Omega : the international journal of management science
9
International journal of retail & distribution management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
The international review of retail, distribution and consumer research
8
International journal of retail and distribution management
7
The journal of business & industrial marketing
7
Electronic commerce research
6
IMA journal of management mathematics
6
International journal of electronic marketing and retailing : IJEMR
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Production and operations management : an international journal of the Production and Operations Management Society
6
Asia Pacific journal of marketing and logistics
5
IEEE transactions on engineering management : EM
5
Journal of marketing
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
Production and operations management : the flagship research journal of the Production and Operations Management Society
5
Quantitative marketing and economics : QME
5
SpringerLink / Bücher
5
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
5
Handbuch Multi-Channel-Marketing
4
International journal of services technology and management
4
Journal of service research : JSR
4
Journal of the Academy of Marketing Science
4
Journal of the Operational Research Society : OR
4
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ECONIS (ZBW)
60
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Dynamic pricing strategies : uniform or discrimination for multi-channel retailing under platform-based supply chain competition
Li, Yimeng
;
Xiong, Yu
;
Zhou, Yu
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014380327
Saved in:
3
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
4
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
5
Evaluating strategies for promoting retail mobile channel using a hidden Markov model
Chen, Jialie
;
Rao, Vithala R.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014283362
Saved in:
6
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
7
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
8
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
9
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
10
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
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