Evaluating strategies for promoting retail mobile channel using a hidden Markov model
Year of publication: |
2023
|
---|---|
Authors: | Chen, Jialie ; Rao, Vithala R. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 1, p. 66-84
|
Subject: | Customer relationship management | Digital marketing | Hidden Markov model | Mobile channel | Markov-Kette | Markov chain | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel |
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