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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~person:"Gammoh, Bashar S."
~subject:"Beziehungsmarketing"
~subject:"Online-Marketing"
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Beziehungsmarketing
Online-Marketing
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Advertising effects
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Brand image
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Consumer behaviour
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Online retailing
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Online-Handel
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Relationship marketing
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categorization tension
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mental schema
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Gammoh, Bashar S.
Rana, Nripendra P.
6
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4
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International journal of electronic commerce : IJEC
Journal of marketing management : MM
Journal of retailing and consumer services
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
2
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Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
2
Drivers and outcomes of brand relationship quality in the context of online social networks
Pentina, Iryna
;
Gammoh, Bashar S.
;
Zhang, Lixuan
; …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
3
,
pp. 63-86
Persistent link: https://www.econbiz.de/10009745720
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