Drivers and outcomes of brand relationship quality in the context of online social networks
Year of publication: |
2013
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Authors: | Pentina, Iryna ; Gammoh, Bashar S. ; Zhang, Lixuan ; Mallin, Michael |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 17.2012/13, 3, p. 63-86
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Subject: | Facebook | self-brand personality match | social networks | Twitter | use continuance | Social Web | Social web | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
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