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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of marketing research"
~subject:"Mobile Business"
~subject:"mobile marketing"
~type_genre:"Article in journal"
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Mobile Business
mobile marketing
Mobile Marketing
6
Mobile marketing
6
Consumer behaviour
5
Internet marketing
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5
Mobile communications
5
Mobilkommunikation
5
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Drossos, Dimitris A.
1
Giaglis, George M.
1
Grewal, Lauren
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Gu, Xian
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Kannan, P. K.
1
Lekakos, George
1
Sela, Aner
1
Song, Camilla Eunyoung
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Stephen, Andrew T.
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International journal of electronic commerce : IJEC
Journal of marketing research
International journal of internet marketing and advertising : IJIMA
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
Journal of business research : JBR
4
Journal of retailing and consumer services
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
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Journal of marketing
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Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
2
Acta Universitatis Danubius / Oeconomica
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Electronic commerce research
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
Expert journal of marketing
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of business and systems research
1
International journal of business and systems research : IJBSR
1
International journal of business innovation and research : IJBIR
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of public sector performance management : IJPSPM
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ECONIS (ZBW)
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1
Phone and self : how smartphone use increases preference for uniqueness
Song, Camilla Eunyoung
;
Sela, Aner
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 473-488
Persistent link: https://www.econbiz.de/10014294943
Saved in:
2
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
3
In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren
;
Stephen, Andrew T.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
Saved in:
4
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
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