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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Competition"
~subject:"Consumer behaviour"
~subject:"Decision under uncertainty"
~subject:"Price competition"
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Search: subject_exact:"Marketing strategy"
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Competition
Consumer behaviour
Decision under uncertainty
Price competition
Marketing management
64
Marketingmanagement
64
Theorie
23
Theory
23
Preismanagement
10
Pricing strategy
10
Innovation
9
Konsumentenverhalten
9
Competitive strategy
8
Distribution channel
8
Vertriebsweg
8
Wettbewerbsstrategie
8
Brand
7
Game theory
7
Markenartikel
7
Market entry
7
Markteintritt
7
Spieltheorie
7
Beziehungsmarketing
6
Relationship marketing
6
Internet marketing
5
Market research
5
Marktforschung
5
Online-Marketing
5
Preiswettbewerb
5
competitive strategy
5
game theory
5
Advertising
4
Operations Research
4
Operations research
4
Preisdifferenzierung
4
Price discrimination
4
USA
4
United States
4
Werbung
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marketing strategy
4
price discrimination
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17
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Ben Rhouma, Tarek
1
Boleslavsky, Raphael
1
Bradlow, Eric T.
1
Ching, Andrew
1
Chintagunta, Praddep K.
1
Chintagunta, Pradeep K.
1
Cotton, Christopher
1
Desai, Preyas S.
1
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1
Gurnani, Haresh
1
Gómez, Miguel I.
1
He, Chuan
1
Hong, Yuan
1
Huang, Qiuai
1
Hwang, Minha
1
Ishihara, Masakazu
1
Ke, Shaowei
1
Krishnamurthi, Lakshman
1
Kumar, Subodha
1
Mehra, Amit
1
Nasiry, Javad
1
Ning, Z. Eddie
1
Popescu, Ioana
1
Raju, Jagmohan Singh
1
Rao, Vithala R.
1
Schmidt, Klaus M.
1
Soysal, Gonca
1
Spann, Martin
1
Thomadsen, Raphael
1
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Wu, Jianghua
1
Zaccour, Georges
1
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1
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1
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International journal of electronic commerce : IJEC
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
72
Journal of retailing and consumer services
47
Journal of marketing communications
34
Journal of marketing
26
The journal of product & brand management
25
European journal of marketing : EJM
24
Journal of marketing management : MM
23
The journal of brand management : an international journal
23
Asia Pacific journal of marketing and logistics
21
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of retailing
21
Journal of strategic marketing
21
Journal of Islamic marketing : JIMA
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
19
SpringerLink / Bücher
19
The journal of consumer marketing
18
Business horizons
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
The journal of business & industrial marketing
16
International journal of internet marketing and advertising : IJIMA
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of advertising : the review of marketing communications
13
International journal of retail & distribution management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Springer eBook Collection
13
Cogent business & management
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Faculty & research / Insead : working paper series
11
International review on public and non-profit marketing
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Gabler Edition Wissenschaft
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
Marketing letters : a journal of research in marketing
10
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ECONIS (ZBW)
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11
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
12
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
13
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
14
Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373356
Saved in:
15
Introduction to the special issue on marketing within the enterprise and beyond
Chintagunta, Praddep K.
;
Desai, Preyas S.
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1511
Persistent link: https://www.econbiz.de/10009313063
Saved in:
16
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
Saved in:
17
Product positioning under price competition
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
36
(
1990
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
Saved in:
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