Advance selling when consumers regret
Year of publication: |
2012
|
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Authors: | Nasiry, Javad ; Popescu, Ioana |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 58.2012, 6, p. 1160-1177
|
Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Preis | Price | Garantie | Warranty |
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