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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~subject:"Book trade"
~subject:"Consumers"
~subject:"Produktinformation"
~subject:"Viral marketing"
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Search: subject_exact:"Technical information"
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Book trade
Consumers
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Product information
9
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5
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5
Online retailing
4
Online-Handel
4
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3
Online-Marketing
3
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3
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2
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online reviews
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Ahn, Joongho
1
Baek, Hyunmi
1
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1
Borin, Norm
1
Cerf, Douglas C.
1
Choi, Youngseok
1
Chrysochou, Polymeros
1
Chu, Wujin
1
Cui, Geng
1
Dörnyei, Krisztina Rita
1
Huang, Liqiang
1
Karakaya, Fahri
1
Kim, Wooju
1
Krishnan, Ramayya
1
Krystallis, Athanasios
1
Laroche, Michel
1
Li, Chunyu
1
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Nepomuceno, Marcelo Vinhal
1
Park, Kiwan
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Park, Sangun
1
Peng, Ling
1
Richard, Marie-Odile
1
Roh, Minjung
1
Tan, Chuan-hoo
1
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International journal of electronic commerce : IJEC
The journal of consumer marketing
Journal of business research : JBR
24
Psychology & marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
Food policy : economics planning and politics of food and agriculture
12
Information systems research : ISR
12
International journal of consumer studies
12
Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of food products marketing
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
NBER working paper series
9
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER Working Paper
8
International journal of hospitality management
7
Journal of institutional and theoretical economics : JITE
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of internet commerce
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
ERIM report series research in management
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The international review of retail, distribution and consumer research
5
Asia Pacific journal of marketing and logistics
4
European journal of marketing : EJM
4
Information systems for economics in transition : papers presented at the International Conference ISET-IC, March 4 - 7, 1996, Ghaziabad, India
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of electronic commerce research : JECR
4
Journal of management information systems : JMIS
4
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ECONIS (ZBW)
9
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1
The impact of product assortment size and attribute quantity on information searches
Dörnyei, Krisztina Rita
;
Krystallis, Athanasios
; …
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 191-201
Persistent link: https://www.econbiz.de/10011694822
Saved in:
2
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
3
The effect of the dispersion of review ratings on evaluations of hedonic versus utilitarian products
Chu, Wujin
;
Roh, Minjung
;
Park, Kiwan
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 95-125
Persistent link: https://www.econbiz.de/10011433897
Saved in:
4
Helpfulness of online product reviews as seen by consumers : source and content features
Li, Mengxiang
;
Huang, Liqiang
;
Tan, Chuan-hoo
;
Wei, Kwok Kee
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 101-136
Persistent link: https://www.econbiz.de/10009767389
Saved in:
5
Helpfulness of online consumer reviews : readers' objectives and review cues
Baek, Hyunmi
;
Ahn, Joongho
;
Choi, Youngseok
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 99-126
Persistent link: https://www.econbiz.de/10009718633
Saved in:
6
Consumer effects of environmental impact in product labeling
Borin, Norm
;
Cerf, Douglas C.
;
Krishnan, Ramayya
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 76-86
Persistent link: https://www.econbiz.de/10009009742
Saved in:
7
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
8
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
9
Ontology mapping between heterogeneous product taxonomies in an electronic commerce environment
Park, Sangun
;
Kim, Wooju
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
2
,
pp. 69-87
Persistent link: https://www.econbiz.de/10003698843
Saved in:
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