The effect of the dispersion of review ratings on evaluations of hedonic versus utilitarian products
Year of publication: |
2014
|
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Authors: | Chu, Wujin ; Roh, Minjung ; Park, Kiwan |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 19.2014/2015, 2, p. 95-125
|
Subject: | Consumer decision making | consumer preference heterogeneity | decision-making uncertainty | dispersion of reviews | hedonic products | information diagnosticity | online reviews | utilitarian products | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Hedonischer Preisindex | Hedonic price index | Produktinformation | Product information | Entscheidung | Decision | Entscheidung unter Unsicherheit | Decision under uncertainty |
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