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~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Bandyopadhyay, Subhajyoti"
~person:"De Pelsmacker, Patrick"
~person:"Hu, Qing"
~person:"Mahdian, Mohammad"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschriften"
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International journal of electronic commerce : IJEC
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ECONIS (ZBW)
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A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
Saved in:
2
Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara
;
Hu, Qing
;
Yayla, Ali
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
Saved in:
3
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
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