Pay-per-action model for on-line advertising
Mohammad Mahdian and Kerem Tomak
| Year of publication: |
2009
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|---|---|
| Authors: | Mahdian, Mohammad ; Tomak, Kerem |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 13.2008/09, 2, p. 113-128
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| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konditionen | Terms and conditions | Werbewirtschaft | Advertising industry | Website | Suchmaschine | Search engine | Interaktive Medien | Interactive media | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003817304